As a celebrated Formula 1 driver who embodies success in the sport, Lewis Hamilton continues to capture the interest of notable businesses looking to secure his endorsement. In 2007, Hamilton, then just 19 years old, signed his first contract to compete in the celebrated Formula 1 Championship.
He amazed the public in 2008 when he revealed his prowess in the world of racing by earning an incredible nine straight podium finish. Consequently, McLaren seized on the chance to hire him and established a strong partnership through a major $45 million five-year contract that ran from 2008 to 2012.
The following year, Hamilton began the next chapter of his career by switching to the prestigious carmaker Mercedes AMG Petronas. He was offered a very lucrative two-year contract that would pay him an astounding $57 million per year, making him one of the most extensively paid F1 drivers in history.
Louis 🇫🇷 pic.twitter.com/bjOmzXLrts
— Lewis Hamilton (@LewisHamilton) June 21, 2023
His current contract with the team was set to expire by the end of 2023 but the Briton has decided to stay and came up with an extension with the help of the team principal Toto Wolff. This agreement’s mere size will add an amazing $285 million to Hamilton’s already outstanding net worth.
Despite the big bucks salary he gets from the team, the Mercedes driver has numerous sponsorships that adds up to his king-like wealth.
Companies that sponsor Lewis Hamilton
1. Tommy Hilfiger
Mercedes AMG accomplished a big milestone in 2018 by orchestrating a momentous partnership with fashion designer Tommy Hilfiger as their latest prestigious Formula 1 sponsor. This multi-year agreement, which cemented their partnership as the Official Apparel Partner, included an astonishing $5.2 million payment to Lewis Hamilton only for donning the brand’s unique logo on his jersey.
© #RPTHilfiger › 𝗧𝗼𝗺𝗺𝘆𝘅𝗟𝗲𝘄𝗶𝘀
— Tommy Hilfiger ᴿᴾ (@RPTHilfiger) June 7, 2023
TommyXLewis collection marks the third collaboration between Tommy Hilfiger and Lewis Hamilton (@thxbenzguy), and clashes all-terrain travel with timeless sartorial looks for the city. Learn more about it on our oficial website. pic.twitter.com/Ktx6UVcf34
The TOMMYxLEWIS Collection, which launched in the autumn collection of 2019, is what emerged as a brilliant work. This creative ensemble broke down conventional barriers by using a variety of painstakingly made clothes and accessories that seamlessly matched the famous Tommy aesthetic and Hamilton’s sense of style.
2. PUMA
Puma has been on the market for decades now but it receives tough competition from rivals like Nike and Adidas who have similar products. So they had to do something different so in the year 2019, Puma forged an enduring agreement with the team while paying a substantial annual fee of $2.61 million, making the brand the distinguished retail partner of choice. As part of this alliance, Lewis Hamilton proudly donned the brand’s apparel, transcending the realm of mere endorsement by lending his captivating presence to their advertising campaigns.
3. Qualcomm
Qualcomm, a company famous for its cutting-edge software and wireless technology, is a steadfast partner of the Mercedes F1 team and Lewis Hamilton, fostering creativity and developing ground-breaking technological solutions aimed at enabling race engineers in their tireless pursuit of data analysis. Over the years since 2016, Qualcomm has diligently supported Hamilton with a significant sponsorship payment totaling an amazing $9.78 million.
4. Monster Energy drink
As a dominant player in the American energy drink market and a native of the thriving city of Corona, California, Monster Energy came at a crucial turning point occurred when it entered into a collaboration with none other than Mercedes AMG, taking on the role of their acclaimed international partner.
I finally found him!!💜💛🥳
— 💜Still I Rise (@JessFor44) June 10, 2023
Sir #LewisHamilton𓃵 pic.twitter.com/5bJdiyJdrk
The astounding sum of $2.5 million sealed this historic partnership and sent Monster Energy to the top of the Formula 1 world with the exciting advertisements with Hamilton.
5. IWC
As IWC arranged for a historic partnership with Lewis Hamilton in 2019 who stepped into the active role of brand ambassador for the acclaimed wristwatch. Hamilton’s involvement with this endeavor results in an amazing $2 million annual salary in appreciation of his role. The F1 legend added to the partnership and formed his place as a valued ambassador by gracing the brand’s launch events with his presence almost every single time.
6. Petronas
At the forefront of Lewis Hamilton’s extensive portfolio of brand endorsements, Petronas stands as a major entity that has embraced his interesting persona. This influential petrol giant spearheads the Mercedes-AMG PETRONAS F1 Team, with Hamilton as their key to profitability. As asserted by The Sun, Petronas invested a staggering $65 million to secure the privilege of emblazoning their brand’s name prominently upon Hamilton’s chest, as well as the back of his jacket.
Lewis Hamilton will start F1 season with £112m worth of sponsors on his race suit… #f1 #mercedesamgf1 #petranos #tomyhilfiger #unionbankofswitzerland #puma #epson #monsterenergydrink #bose #qualcomm #wihuri #iwcschafhausen #tpico pic.twitter.com/uDdsqovkLH
— Ahmad Mihyar (@ahmadmihiar) March 20, 2018
Lewis Hamilton boasts a collection of noteworthy brand endorsements, featuring prominent entities such as Tibco, Wihuri, L’Oreal, Union Bank of Switzerland, and Epson. With an unwavering commitment to his craft, Hamilton actively working for supremacy within the 2023 season.