Just hours before the inaugural weekend of the Las Vegas Grand Prix, Lewis Hamilton has joined a star-studded list of celebrities by making his debut in Fortnite. A number of athletes and celebrities have had their characters in the game before. Hamilton now makes his debut wearing a pretty cool shirt and a suit.
Fortnite is a game played by millions worldwide. It is a battle royale where players fight each other until there’s one last team standing. It allows players to even queue with their friends and play matches together. Skins have been a mainstay in Fortnite because they allow players to express themselves in combinations with emotes. Fortnite is so big that it has had live in-game concerts from Marshmello, Travis Scott, and more.
Lewis Hamilton is one of the most popular athletes in the world. Considering this, it is actually shocking that he has not collaborated with Fortnite before this. A long list of top athletes and celebrities stand on top of this list including Lebron James, Neymar Jr., Giannis Antetokounmpo, and much more.
Had fun with this one 🚀💥 https://t.co/fgbVfeeZ2G
— Lewis Hamilton (@LewisHamilton) November 15, 2023
Lewis Hamilton’s Fortnite debut comes just hours before the weekend of the Las Vegas Grand Prix starts. There is no doubt that F1 is expecting Las Vegas to be one of their finest events on the calendar. The organizers have spent over a billion dollars in preparation for the event. Hopefully, they will be able to turn it into a good profit.
Lewis Hamilton’s debut in Fortnite comes right on time for him to help promote the Las Vegas Grand Prix and the sport itself. for a long time now, Lewis Hamilton has been the face of F1. Although Max Verstappen has come into the spotlight more often in recent years, Lewis is still quite popular among fans, especially in the US. The majority of users of Fortnite come from the US. So we can expect Hamilton’s character to be quite popular in the game.
Lewis Hamilton features in another video game ahead of the Las Vegas GP
Not only Fortnite, but Lewis Hamilton is making his debut in another video game in the same week. Rocket League has welcomed Lewis Hamilton to their family as he makes his debut in that game as well. Hamilton’s team has collaborated with Rocket League to create a killer livery for the Octane which happens to be the most used car in the game. The colors are similar to those featured in Fortnite. It is a combination of yellow, purple, and black.
It certainly seems as though Hamilton is building up to a new helmet reveal for the Las Vegas Grand Prix which could feature the same colors. This will be very attractive to witness during a night race under the lights. Hamilton has combined the colors of this year’s helmet and the purple helmet he had in 2021. Hamilton’s 2021 helmet was one of his best-looking helmets of all time. It looked angry and ready to race.
A man on many missions.@LewisHamilton has arrived in Rocket League ⚡ pic.twitter.com/XHKVzm8iBD
— Rocket League (@RocketLeague) November 15, 2023
The Rocket League game is also very popular in the US. Users use various car designs to play the game’s version of various sports such as Soccer, Basketball, Ice Hockey, and more. Now the users can play this game with Lewis Hamilton’s livery for the Titular Octane as well.
The 7-time Champion is currently 38 years old. At this time, F1 drivers start to think about retirement. However, Lewis Hamilton just signed a contract extension with the team which will keep him on the grid until the 2025 season. He is also looking to win more Championships with this contract extension. It could be possible that right now he is building his brand by making his debut in these popular games to get some support when he battles Max Verstappen once again for the Championship.
You can use Lewis Hamilton’s avatar and designs in Fortnite and Rocket League right now. But do you think Lewis is trying to improve his brand to get support when he battles Max Verstappen for the Championship? Post your answers in the comment section below.