Logan Paul and KSI are the proud owners of one of the sporting world’s most in-demand drinks brands, PRIME. However, Paul revealed that KSI might never have been a part of the project. Moreover, PRIME would not have existed because of KSI’s last-minute jitters.
In a February 2023 episode of the Kyle & Jackie O show, which airs on Australia’s radio network KIIS1065, Paul and KSI were special guests. Paul opened up about how KSI left the PRIME group chat. This act could’ve led to the destruction of PRIME even before it began its story.
Paul said, “On the bottle right now, at the very end, the message says ‘Humbly, the PRIME team.’ At first, it said ‘Humbly, Logan Paul and KSI.’ Yeah, but the day before, because things were moving too fast, and JJ hadn’t met the partners because he was based in the UK and he didn’t really know the process and it kind of was just trusting us blindly… He left the group chat which was his way…
His manager calls me goes, ‘Yeah, man it’s not really working out. He’s not going to be able to do the project with you guys.'”
Paul and KSI reportedly own 20% of PRIME each. The majority share is enjoyed by Congo Brands owned by Trey Steiger and Max Clemons. Paul is based in America and so is Congo Brands. However, KSI is based in England. This distance is one of the causes of KSI’s last-minute jitters. However, it was Paul who came to the rescue.
Logan Paul convinced KSI to continue with PRIME
Even after KSI left the group chat and his manager replied negatively to Paul, PRIME still exists. So, what transpired?
Paul called up KSI to convince him to stick with the idea of PRIME. On the call, Paul said, “Hey man, remember bro I called you, like, I want to do this with you. I think it’s a great idea. I don’t know if I can, like, comfortably move forward without you, bro. Just, wouldn’t honestly, wouldn’t feel right.”
To this, KSI responded, “I just want things to slow down a little bit.”
Paul, however, managed to convince KSI and added him back into the group chat. On the other hand, Paul didn’t demean KSI for his jitters. The WWE star claimed that it was correct from KSI to not be able to trust Paul and some other people he never met sitting far away in America.
The current PRIME Athlethes ✍️✅
⚽️ Erling Haaland
⚔️ Israel Adesanya and Volkanovski
🥊 Bud CrawfordWho should KSI and Logan Paul sponsor next ? 👀 pic.twitter.com/GZ2kYCCUd6
— KSI NEWS (@ksinews_) August 26, 2023
However, he did end up thanking KSI to finally trust them and bring PRIME into existence together. Today, PRIME is making waves in the sporting industry after getting UFC, Arsenal, Barcelona, and Erling Haaland on board.