SUMMARY
- Taylor Swift's association with Travis Kelce and her presence at Chiefs games has reportedly contributed significantly to the brand value of the Kansas City Chiefs.
- Swift's stardom has generated substantial buzz, leading to increased media coverage and attention during Chiefs games.
Travis Kelce and Taylor Swift’s relationship has brought in stupendous influence on the league. Taylor Swift has a colossal stardom and even a minute action of hers leads to a lot of buzz. She has hit the headlines recently because of her prodigious performances at the Eras Tour. Swift was also seen sharing an emotionally overwhelming and passionate moment with Kelce at the Chiefs’ recent win.
Reports suggest that Taylor has paved a massive brand value of $331.5 Million for the Kansas City Chiefs and the NFL. Various media houses milked out Swift’s presence and panned the camera at her at all Chiefs games and hyped the TRP. This year there was an increase in audience by 7% and most of them claim to be Swifties. There was a 9% increase in the viewership from the women as well.
Nonetheless, the NFL has always been dominant in the US household. Although CBS reports that the Chiefs’ match against the Bills, with Swift cheering on the stands, received the highest viewerships. Apart from this after Taylor Swift came into the scenario there was also a steep spike in the sales of the ticket as well. The Chiefs home games witnessed a ticket sale increase by 235%
#TaylorSwift is a very happy pop star right now after her boyfriend #TravisKelce just booked a place in Super Bowl LVIII
See more 👉 https://t.co/QsSxvEWC9P pic.twitter.com/lQZSPzrABt
— TMZ (@TMZ) January 29, 2024
The social media following of both Travis Kelce and Chiefs has also skyrocketed. Kelce’s No.87 jersey sales have also augmented by a whopping 400% The pop star has positively influenced the league’s business which had been benefitted by all associated with the league.
Taylor Swift’s happiness knows no bounds as Travis Kelce seals his position at the Super Bowl
The Chiefs revoked its true form and claimed victory against the Baltimore Ravens by sealing a score of 17-10. Now in the final show, they would have either faced the Lions or the San Francisco 49ers. Kelce’s performance was also phenomenal. He booked the record of the most postseason catches amounting to 11 catches for 116 yards. He had also made a touchdown at the game.
Travis and Taylor ❤️ pic.twitter.com/9FlGKczWd4
— NFL (@NFL) January 28, 2024
Taylor Swift was at the brink of her seat during the entire game cheering loudly for her boyfriend Travis Kelce. The couple also shared some passionate moments of love after the Chiefs succeeded in clinging onto the postseason playoffs. Kelce’s parents were also standing by to witness their son rise to the pinnacle in the game’s hierarchy. Now people are anticipating the final showdown with bated breaths.
Travis Kelce is annoyed at the excessive coverage of Taylor Swift at his games
Travis Kelce and his managers have felt that they have been garnering unnecessary attention owing to the presence of Taylor Swift. She has been cited at the stands cheering wholeheartedly for Kelce at the Chiefs’ matches. She has also been accompanied by a star-studded entourage multiple times including Blake Lively, Ryan Reynolds, and Sophie Turner.
On being asked about this attention at the ‘New Heights’ podcast, Kelce said that it is not always invigorating for the sport. He also said,” They are overdoing it.” Later Kelce also covered by saying that for the sake of entertainment, it is good to view stars but it also disturbs the importance and equilibrium of the sport. However, the leagues’ benefits have been countless because of Swift’s presence.