The luxury watchmaker Rolex has left an indelible mark on the world of tennis. Since 1978, Rolex has maintained its esteemed position as the official timekeeper for all four Grand Slam tournaments. The Swiss brand’s involvement extends even further, embracing nine ATP Masters 1000 events, where it not only lends its name but also assumes the prestigious role of title sponsor.
At the heart of this luxury brand’s tennis identity is the prominent presence of the legendary Roger Federer on its distinguished list of endorsers. The partnership between Federer and Rolex finds its origins back in the early 2000s, when the tennis icon initially inked a multi-million-dollar deal with Maurice Lacroix in 2004.
However, the connection between Federer and Rolex deepened, and the Swiss watchmaker presented an attractive proposal, including a remarkable 10-year contract valued at $15 million, following Federer’s triumphant victories at Wimbledon and the US Open in 2003.
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In 2016, the sponsorship agreement was renewed for a substantial sum, estimated to be $8 million annually for the subsequent decade. Set to conclude in 2026, Federer’s earnings for endorsing Rolex watches have seen a remarkable rise, underscoring the global appeal of the man who has gracefully become the face of Rolex watches over the last two decades.
Federer’s enduring partnership with Rolex stands as one of the most lucrative endorsement deals in the sporting world. Undoubtedly, the charismatic player Roger Federer has found his true match in one of the world’s finest watches, Rolex, over the years.
Roger Federer’s Rolex watches over the years
Roger Federer has been a Rolex Ambassador all through his glittering career since the early 2000s. Let’s look at the cool Rolex watches that Roger Federer has worn at some of the significant moments in his life, both on and off the tennis court. In 2009, at Roland Garros, Federer sported a Rolex Yacht-Master II in white gold, a stylish choice with a regatta timer and unique setting mechanism.
In 2012, celebrating his Wimbledon victory, he opted for a rose gold Rolex Day-Date II with baguette-cut diamonds. The Australian Open 2017 witnessed Federer donning the iconic Rolex ‘Batman,’ featuring a distinctive black and blue bezel. He sported a Rolex Datejust with a unique Wimbledon dial during his record-breaking eighth Wimbledon triumph in 2017.
In 2018, after winning the Australian Open again, Federer showcased a bright blue-dial Rolex Sky-Dweller with dual time zones and an annual calendar. Wimbledon 2018 saw him wearing a rose gold Rolex Day-Date 40 mm with a 60th-anniversary dial. At Wimbledon 2021, Federer was seen with his Rolex Oyster Perpetual with a striking yellow dial, matching a tennis ball.
During the F1 Grand Prix in Barcelona, he wore the Rolex GMT-Master II ‘Sprite,’ the first left-handed Rolex with a unique green and black bezel. The Rolex Daytona ‘Orange’ in yellow gold marked his guest appearance at Wimbledon 2022, adorned with baguette-cut orange sapphires, celebrating the tournament’s 100th anniversary. Federer’s Rolex unique collection reflects his classy elegance and timeless appeal that will never go out of style!