American tennis player Cori Dionne Gauff, also known as Coco Gauff, debuted professionally at the young age of 15 and caught everyone off guard. As soon as she defeated Venus Williams at the Wimbledon Championships in 2019, she became a desirable tennis player for well-known brands.
And now the 19-year-old Gauff has gained worldwide attention after defeating the new world number one Aryna Sabalenka in the U.S. Open women’s singles final on Saturday. Gauff is currently receiving all of the spotlight from the tennis community, and she consistently displays her talent each time she competes.
Coco Gauff’s projected net worth is $10 million, and she is only beginning her professional career. She is continuously striving to get better, which will solidify her position as one of the youngest and highest-paid athletes in the sport. 2023 appears to be the year of Coco Gauff.
Coco Gauff is living the dream
• US Open winnings: $3 million
• Career prize winnings: $11.1 million• Total prize money this year: $5.6 million
• Endorsement money this year: $12 millionWhat were you doing at 19? pic.twitter.com/sJc15sAY1c
— Morning Brew ☕️ (@MorningBrew) September 11, 2023
Her prize money has increased to $5,557,372 according to WTA alone this year. She has also made $11.1 million over the course of her five-year professional career with the $3 million winner’s cheque from her first Grand Slam victory at the US Open. Over the past 12 months, Gauff has also earned approximately $12 million from sponsorships, appearance fees, and other commercial ventures.
How much does Coco Gauff earn from her sponsorships?
Gauff is making a name for herself in the world of athletics, and a large part of her success can be attributed to her astute financial portfolios. They include investments in a clothing line and a software start-up. But, most importantly- giving back to the community by founding an NGO to support the educational prospects for African children.
Gauff has long been considered a remarkable talent since, before she was 15, she got sponsorship offers from companies totaling about $1 million (£800,000).
Coco Gauff wins U.S. Open in her New Balance signature shoe 🤩 pic.twitter.com/1kB2JhGCqs
— Complex UK (@complex_uk) September 11, 2023
During competitive matches, Gauff uses Head rackets, wears clothing with the New Balance insignia, and sports tennis shoes. Gauff and New Balance agreed to a multi-year sponsorship agreement in October 2018. She has a long-standing connection to New Balance. Gauff and the sportswear company agreed to an extension in 2022 after their initial agreement in 2018.
Gauff currently has long-term collaborations with six additional businesses, in addition to agreements with New Balance and the manufacturer of rackets Head, after Baker Tilly, Bose, and UPS joined her stable this year. In March 2019, she also disclosed that she had a multi-year sponsorship agreement with the Italian food company Barilla, which also supports Roger Federer. In addition to the Italian food company, Microsoft has signed Gauff.
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Gauff has achieved success thus far as a consequence of numerous sacrifices made in addition to talent and wise decision-making. She puts in a lot of effort and plays even harder, both on the court and off it. Many predict that this is just the start of a promising career.