By: Fatima Roshni Image credit: Bleacher Report
Endorsement Deals in the NBA hold great value and importance for any player, like their career earnings, linking them with the biggest and most popular brands.
Some of the prominent star athletes in the NBA with the highest career earnings, including LeBron James and Stephen Curry, have the greatest endorsement deals under their belts.
Among the highest paid players, Los Angeles Clippers point guard Russell Westbrook has signed endorsement deals worth $25 million in partnership with Nike Jordan, PepsiCo, Samsung, and True Religion.
With an endorsement earning of $41 million, Milwaukee Bucks emerging star Giannis Antetokounmpo is currently partnered with companies like Nike, Ready, and JBL.
Kevin Durant, who signed a multi-year endorsement deal with Nike worth $300 million, has other major partnerships under his belt that include companies like Gatorade, Skullcandy, and NBA 2K Sports.
As the highest-paid athlete, Stephen Curry's endorsement deals worth $47 million come from his partnerships with his brand Under Armour and others, including Callaway, Rakuten, Panini, and FTX.
With $70 million worth endorsements, LeBron James is linked to a lifetime contract with Nike for $32 million and other partnerships with Beats By Dre, Pepsi Co., Blake Pizza, and some investments.
Other prominent NBA stars like James Harden have endorsement earnings worth $18 million, while Miami Heat star Jimmy Butler has an $11 million endorsement deal.
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