Serena Williams’ Husband Reacts to Rihanna’s $5.6 Million Plug

By: Ujan Chakraborty Image Credit: Twitter

[{"selector":"#anim-754ec37b-3f94-4a39-bcda-a6531f6301e7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-10.136718415135125%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-38a23c63-c596-4a63-b7d4-390d255a472b","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7c1585e-31ce-4d26-8151-8c6ab10a0cdc","keyframes":{"transform":["translate3d(0px, -373.74845%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Rihanna is getting a lot of attention after her big comeback from a break at the Super Bowl. Although she revealed a number of unexpected facts, including her pregnancy, the biggest shock was her performance.

[{"selector":"#anim-5d8112df-6ae5-4777-8abb-726b50d1a7b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d72c52e-8808-4aca-bf79-13644350e128","keyframes":{"transform":["translate3d(0px, 75.05974%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6184acd0-ebfc-456e-8449-ff7deba4fe0d","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d86ebec-dc30-40a4-966e-4d111fefe485 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(18.903620693043873%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Additionally, she made a really clever business move during the Super Bowl halftime show, which attracted the attention of Serena Williams' entrepreneur husband, Alexis Ohanian.

[{"selector":"#anim-8bbf03f7-2eb9-4640-99bb-88c123a5687b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2dd2fed-d83b-4d77-956c-b4c70d7b8500","keyframes":{"transform":["translate3d(0px, 69.41458%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08948765-8771-4c93-b9d2-afbbc1e032bc","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2d21032-df9c-45a6-885b-db3973f791c6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(9.216796531151525%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Reddit's co-founder tweeted two words of gratitude for the Barbadian artist. During her performance, she advertised her $5.6 million beauty brand, Fenty Beauty, which he appreciated.

[{"selector":"#anim-2ae68ac2-5f34-4ba0-b758-c5d9335acd0c","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4784fd3-53e4-4151-886d-8b97049429bd","keyframes":{"transform":["translate3d(-323.52939%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e652fbe-6472-4195-a75d-d613596ed77e","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6919a312-7bff-4ed3-aa71-fe9fad64751a","keyframes":{"transform":["translate3d(-125.09091%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa178ff3-c63e-432c-8bf7-928bb18d7803 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-10.443359043129664%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] The 39-year-old American businessman named this action a "Smart Plug" because he is an investor himself.

[{"selector":"#anim-a046ae38-2ff8-4329-823a-c41ab9b5236d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c564ab2-b30c-43bd-9b00-18aa64137f40","keyframes":{"transform":["translate3d(0px, -475.84877%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b0cace9-0160-4b61-85f9-bc6bdc994123 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.02192796035647%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] He shared a blog post from The Future Party that praised the cleverness of the advertising stunt of applying cosmetics live on stage.

[{"selector":"#anim-ff43c82a-56e1-478a-831f-c31d959b3e4a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-21.185092155997452%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-62fa98f9-779e-41e5-b7c0-b7e1c8417e7a","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2f2e7bb-5ac8-45f1-b20b-2f317fbcbe27","keyframes":{"transform":["translate3d(-115.65495%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e17cd6cc-fa16-46b3-b304-0063f81ac011","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f543c538-afb3-42fe-a911-634a7042826b","keyframes":{"transform":["translate3d(-159.47136%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "Searches for Fenty Beauty soared 833% after Rihanna promoted it during the Super Bowl halftime show. The estimated media impact value? $5.6 million, according to Launchmetrics." posted "The Future Party".

[{"selector":"#anim-6c253b70-46a9-4e99-8a18-71352297870a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a25ea246-072f-46f6-a295-9bbd965e914b","keyframes":{"transform":["translate3d(0px, 65.38233%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0cdba51-0c43-46ec-b1b7-15b003c9b68d","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdf3bba4-d41a-4763-a40a-992ed93ed7bf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(13.157497601066598%, -22.727269969108697%) scale(1.4545454545454546)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Many Rihanna supporters were amazed by her ability to use the most popular show in the US to advertise her brand, Fenty Beauty.

[{"selector":"#anim-bfb26c2e-9fa0-4956-aba9-a8c2d62482ad [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(17.080332657206647%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8288730b-de67-4cc4-adb6-161933ff90a0","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3bcde676-a799-45ae-a45a-d528c3ec61c2","keyframes":{"transform":["translate3d(-147.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b0fedb8-4c92-448e-a888-646c1d842ef7","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fcadc004-5c44-43fe-b93b-e2282446d2cb","keyframes":{"transform":["translate3d(-116.77019%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Despite the fact that Rihanna's halftime performance earned praise from the co-founder of Reddit for her brilliant marketing strategy, Serena Williams, his wife, is a huge fan of Rihanna, primarily because of her vocal prowess.

Serena Williams’ Husband Reacts to Rihanna’s $5.6 Million Plug

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