By: Rahul V Krishnan Image credits: WWE and Twitter
WWE has been playing the 1967 Jefferson Airplane song "White Rabbit" in the arenas during commercial breaks and certain teases were also sent out using QR codes.
According to the Wrestling Observer Newsletter, WWE were able to successfully make the White Rabbit merchandise a hot seller in the past week.
Reports say that the WWE Chief Content Officer Triple H would love to do more marketing campaigns of similar nature in the future for the company.
The white rabbit teases seem to be pointing to a return of former Wyatt family leader Bray Wyatt but it is unknown whether the star has re-signed with the company.
Some other names that are linked by fans on social media with the White Rabbit vignettes are Karrion Kross, Bad Bunny and Charlotte Flair.
It was reported by Fightful select that the WWE will be revealing the identity of the white rabbit at the upcoming extreme rules premium live event next week.
Roman Reigns leaks details about his WWE contract that was initially described as "Brock Lesnar-type".